Did you see a TV ad or online ad that reminds you of a doctor’s office or a hospital? That is healthcare marketing. It is one of the means by which doctor’s offices and hospitals attempt to make you think about their services, i.e., check-ups, immunizations, or taking care of you if you are ill.
And it’s not even a case of teaching patients where to tell; healthcare marketing is actually a case of inspiring patients to be more agent-like themselves. Patients will be healthier if patients become more activated. So what is the task of physicians and nurses who engage in marketing for? Let’s take a look.
What Is Patient Engagement?
Patient activation is when the patients are active players in their health. That could mean anything like showing up to appointments on time, questioning, adhering to medication appropriately, consuming appropriately, or exercising.
It even includes listening and talking to your doctor. Once the patients are involved, they are health-minded, and they choose good things. And the best thing about it? Marketing can do that to get them involved to do so!
Make Information Easy to Understand
One of the simplest things to do in order to get patients involved is to make sure that they can understand what is going on. Doctors can use websites, videos, and social media to explain it in simple English.
For everyone, for instance, if a hospital posts a video in favor of healthy eating or tooth brushing, more will probably suggest that. If they post a poster or cartoon in colors to discuss hand washing or flu vaccine, children and adults can learn well and do that too!
If individuals are aware of what they need to do in order to be healthy, then they will.
Utilize Friendly Social Media
Ninety-nine percent of human beings utilize social media nowadays—even hospitals! Physicians and nurses have Facebook, Instagram, or TikTok where they can post interesting facts, respond to questions, or provide tips on how to stay healthy.
These messages motivate the patients and provide them with the feeling that they are receiving a friend-like care. So if they receive a message with, “Don’t forget your check-up!”, then they may be reminded that they had an appointment scheduled. Or if they receive a video with simple exercises that they can perform at home, they may actually perform it.
The more individuals learn about healthy tips, the greater the likelihood of them considering their health.
Send Reminding Tips
We sometimes forget to visit the doctor or take medication. That is where reminders come in handy! Clinics and hospitals can send reminders via text, email, or app reminding an individual about an appointment, a vaccine, or even when it is time to take a pill.
These reminders are also health marketing. They put patients on notice and show that the clinic cares. Patients will be more likely to get up and at ’em if they care.
Share Real Stories
They need to hear messages they can identify with. They can give other patients’ real-life stories—such as a patient who were helped to control their diabetes or a smoker who quit smoking and today feels great.
Patients, hearing these messages, can say, “Hey, if they could do it, I could do it too!” It encourages individuals and makes them self-care.
Create Fun Health Challenges
Clinics and physicians can even make the recovery process a fun activity through introducing competition. They can, for example, conduct a “Water Challenge” whereby the patients challenge each other on who among them will fetch most 8 glasses in a day for a week. Or a “Step Count Challenge” who will win most steps for the month.
They are online and offline activities and habituate people to be healthy and think that it is a game.
Make It Personal
We are all human beings. We do need weight loss guidance, and we do need some people to need mental health treatment. Great healthcare marketing does talk to people in a way such that it would be similar to one-to-one. Maybe a clinic is sending an email, and it’s, “Hello Maria, we noticed that check-up appointment!”
If people believe that they do make a difference, then they will be healthy and will have self-esteem.
Health marketing does not necessarily need to be advertisement- or commercial-oriented. It is a suitable method to allow the subjects to participate in their own health. If the hospitals and clinics present the health information as common information, via social media, narratives, push messages, and make it enjoyable and customized, they can communicate with the patient more effectively.
And when we’re anxious as patients, they’re calling the shots. They’re more healthy, more happy, and more empowered than ever. Perhaps you’re watching great health videos or a call-back asking you to come back next year and visit us again. Don’t refer to it as marketing. It’s enabling you to be your healthiest best!
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